8.16.2011

DRI DRI pop-up Italian ice cream at St Martins Lane Hotel


"A pop-up Italian ice cream stall at St Martins Lane Hotel in London evokes the seaside with yellow beach huts and striped decking. Designed by architects Elips Design, the temporary shop serves gelato by UK company Dri Dri from a timber cart on wheels."" (DEZEEN)







"The Front Room of St Martins Lane’s hotel is a dynamic retail space.This time it will be converted into an idyllic Italian beach, complete with traditional decking, coloured beach cabins, sun umbrellas, chairs and tables. The customers will be transported to the Mediterranean in the heart of London’s bustling centre enjoying their gelato DRI DRI."

Vía DEZEEN

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