7.03.2012

EL LIBRO QUE NO PUEDE ESPERAR - THE BOOK THAT CAN´T WAIT by Eterna Cadencia



Sólo acierto a decir... WOOOOWWWW!!!! MaraBilloso! 


"The book that can't wait' ('el libro que no puede esperar') is a literary work printed with ink that completely disappears within two to four months of opening the package, urging purchasers to actually completely read the book shortly after they buy it. the project was developed by argentiniansmall publishing house and bookshop eterna cadencia in collaboration with the buenos aires office of creative agency draftFCB, for an anthologyof new latin american authors. sealed in air-tight packaging, the specially developed ink begins to disappear upon its exposure to light and air.'we think that this is a magical and poetic way of confronting a real problem,' explains javier campopiano, regional general creative director of draftFCB. 'we wanted to make a book that was a message in itself, that encourages us to read those authors, before their stories disappear for real, right before our eyes.' (design boom)

Visto en... DESIGNBOOM

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